For information on the speaking and sponsorship opportunities at our 2024 summit, please contact Sarah Kingham on sarah@mydigitalshelf.co.uk
For information on the speaking and sponsorship opportunities at our 2024 summit, please contact Sarah Kingham on sarah@mydigitalshelf.co.uk
Digital grocery Summit LATAM 2025
May 2025 | Mexico City, Mexico
Our 2024 agenda was as follows (CST timing):
8:00am - 9:00am – Breakfast Networking Reception
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9:00am – 9:05am – My Digital Shelf Welcome Speech
Sarah Kingham, Director, My Digital Shelf
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9:05am – 9:15am – Chairperson's Introduction and Event Overview
Charlotte Oudin, Country General Manager, Barilla México
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9:15am – 9:40am – La aceleración del e-comemerce ganando en los 3 canales principales
Gina Medina, eCommerce Sr. Acceleration Manager LATAM, L'Oréal
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L´Oreál y la clave para ganar en digital a través del crecimiento en pure players, retailers y sitios propios.
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Desarrollando una estrategia diferenciada por canal a través de la propuesta de valor que ofrece cada uno.
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Tendencias de crecimiento digital dentro de Beauty en los próximos años. Qué hacer, con quién y cómo
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9:40am – 10:05am – eCommerce change management for FMCG success
Fanny Lozano, eCommerce Head, Mondelez Snacking Mexico
Pablo Vargas, HR Sales Manager, Mondelez Snacking Mexico
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Learn how to effectively structure your eCommerce department and how to collaborate with other departments for omnichannel success
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10:05am - 10:30am - Optimizing investment in Retail Media
Valeria Bellani, Co-founder and CCO, Shalion
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The limits of SEO
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Complete visibility of a brand
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The growth of Retail Media
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Best Practices in Retail Media
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10:30am – 10:55am – Networking Coffee Break
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10:55am – 11:20am – eCommerce Retailer-Supplier partnership success built on loyalty and personalisation
Javier García, Head of Digital Marketing, Grupo Chedraui
• Learn how loyalty and personalisation have played a pivotal role in the development of Grupo Chedraui’s eCommerce platform
• Deep dive into omnichannel partnerships that often stretch across multiple store formats
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11:20am – 11:45am – Alternative business models for CPG companies for eCommerce success - such as Rappi, Uber and Mercado Libre
Santiago Nájera Velasco, Director, Digital Commerce, The Coca-Cola Company
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11:45am – 12:10pm – Engaging with shoppers on a marketplace platform
Mariana Trejo, Head of CPG Retail, Mercado Libre
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12:10pm – 1:10pm – Networking Lunch Break
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1:10pm – 1:35pm – Ganar con velocidad
Ana Montero, Head Monetization & Partnerships MX & CR, Rappi
Daniel Posada Jaramillo, Sr Director, Retail, Rappi
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¿Por qué Rappi?
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¿Cómo Rappi Turbo entrega en 10 minutos?
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¿Cómo las marcas de consumo masivo ganan vía Rappi Turbo?
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RappiAds: en el momento exacto.
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1:35pm – 2:00pm – Digital Shelf success in LATAM
Juan Antonio Campuzano, Latin America Sr. BRM for Marketing & eCommerce, Kellanova
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Learn how to set up a framework for a successful end to end Digital Shelf in the LATAM region
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Get the tips and insights from Kellanova on an optimised digital shelf can help you win in your category
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2:00pm – 2:25pm – Creating and implementing a successful CPG Search strategy
Jeovana Mendez Valdez, Omnichannel & eCommerce B2C Sr Manager, Diageo
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Hear a comparison on search strategies across key Retail platforms in LATAM such as Walmart, Mercado Libre, Rappi and Chedraui
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Get the tips and insights on how to understand algorithms, enhanced content and regular key word updates to increase your product’s visibility on the
digital shelf -
How to create a seamless path to the consumer, leading to increased conversion and sales and providing insights into customer behavior
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2:25pm - 2:50pm – Networking Coffee Break
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2:50pm – 3:15pm – Creating your own data model for Retail Media success
Fernando Diaz De La Serna, eCommerce and Consumer Experience Director, Danone
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Hear from Danone on how they have created a winning Retail media strategy
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Learn how to adapt to the rapidly expanding retail media landscape by being agile and evolving your best practices to stay ahead of your competitors
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Get the tips and insights on how to invest in the right retail media campaigns - from co-branding with complimentary brands to aligning with your in-store displays to meet the shopper where they are
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3:15pm - 3:40pm – D2C Business: How to View, Monitor & Measure for success
Cristina Arbelaez, Global Director New Category, Essity
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Learn what the KPIs for a successful FMCG D2C business model are and how they are connected to your wider business
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Get the tips and insights on how to influence the results of your D2C business
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Discover the dashboards and tools that you can use to enhances functionality and improvements on your D2C business
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3:40pm - 3:50pm – Chairperson Event Summary and Closing remarks
Charlotte Oudin, Country General Manager, Barilla México
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3:50pm - 3:55pm – My Digital Shelf Thank you and Closing remarks
Sarah Kingham, Director, My Digital Shelf
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3:55pm - 4:55pm – Networking Drinks Reception