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8:00am - 9:00am – Breakfast Networking Reception

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9:00am – 9:05am – My Digital Shelf Welcome Speech

 

Sarah Kingham, Director, My Digital Shelf 

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9:05am – 9:15am – Chairperson's Introduction and Event Overview

Charlotte Oudin, Country General Manager, Barilla México

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9:15am – 9:40am – La aceleración del e-comemerce ganando en los 3 canales principales  

 

Gina Medina, eCommerce Sr. Acceleration Manager LATAM, L'Oréal

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• L´Oreál y la clave para ganar en digital a través del crecimiento en pure players, retailers y sitios propios.

• Desarrollando una estrategia diferenciada por canal a través de la propuesta de valor que ofrece cada uno.

• Tendencias de crecimiento digital dentro de Beauty en los próximos años. Qué hacer, con quién y cómo

 

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9:40am – 10:05am – eCommerce change management for FMCG success

 

Fanny Lozano, eCommerce Head, Mondelez Snacking Mexico

Pablo Vargas, HR Sales Manager, Mondelez Snacking Mexico

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• Learn how to effectively structure your eCommerce department and how to collaborate with other departments for omnichannel success

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10:05am - 10:30am - Optimizing investment in Retail Media  

Valeria Bellani, Co-founder and CCO, Shalion  
 

• The limits of SEO

• Complete visibility of a brand

• The growth of Retail Media

• Best Practices in Retail Media

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10:30am – 10:55am – Networking Coffee Break

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10:55am – 11:20am – ​ eCommerce Retailer-Supplier partnership success built on loyalty and personalisation​

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Javier García, Head of Digital Marketing, Grupo Chedraui

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• Learn how loyalty and personalisation have played a pivotal role in the development of Grupo Chedraui’s eCommerce platform

• Deep dive into omnichannel partnerships that often stretch across multiple store formats

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11:20am – 11:45am – ​Alternative business models for CPG companies for eCommerce success - such as Rappi, Uber and Mercado Libre

Santiago Nájera Velasco, Director, Digital Commerce, The Coca-Cola Company

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11:45am – 12:10pm – Engaging with shoppers on a marketplace platform

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Mariana Trejo, Head of CPG Retail, Mercado Libre
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12:10pm – 1:10pm – ​ Networking Lunch Break

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1:10pm – 1:35pm – Ganar con velocidad

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Ana Montero, Head Monetization & Partnerships MX & CR, Rappi
Daniel Posada Jaramillo, Sr Director, Retail, Rappi
 

• ¿Por qué Rappi?

• ¿Cómo Rappi Turbo entrega en 10 minutos? 

• ¿Cómo las marcas de consumo masivo ganan vía Rappi Turbo?

• RappiAds: en el momento exacto.

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1:35pm – 2:00pm – Digital Shelf success in LATAM

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Juan Antonio Campuzano, Latin America Sr. BRM for Marketing & eCommerce, Kellanova

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• Learn how to set up a framework for a successful end to end Digital Shelf in the LATAM region

• Get the tips and insights from Kellanova on an optimised digital shelf can help you win in your category

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2:00pm – 2:25pm – Creating and implementing a successful CPG Search strategy

Jeovana Mendez Valdez, Omnichannel & eCommerce B2C Sr Manager, Diageo
 

• Hear a comparison on search strategies across key Retail platforms in LATAM such as Walmart, Mercado Libre, Rappi and Chedraui

• Get the tips and insights on how to understand algorithms, enhanced content and regular key word updates to increase your product’s visibility on the
  digital shelf

• How to create a seamless path to the consumer, leading to increased conversion and sales and providing insights into customer behavior
   

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2:25pm - 2:50pm –   Networking Coffee Break 
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2:50pm – 3:15pm – Creating your own data model for Retail Media success

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Fernando Diaz De La Serna, eCommerce and Consumer Experience Director, Danone
 

• Hear from Danone on how they have created a winning Retail media strategy

• Learn how to adapt to the rapidly expanding retail media landscape by being agile and evolving your best practices to stay ahead of your competitors

• Get the tips and insights on how to invest in the right retail media campaigns - from co-branding with complimentary brands to aligning with your in-store displays to meet the shopper where they are
  
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3:15pm - 3:40pm – D2C Business: How to View, Monitor & Measure for success

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Cristina Arbelaez, Global Director New Category, Essity 

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• Learn what the KPIs for a successful FMCG D2C business model are and how they are connected to your wider business

• Get the tips and insights on how to influence the results of your D2C business

• Discover the dashboards and tools that you can use to enhances functionality and improvements on your D2C business
  
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3:40pm - 3:50pm – Chairperson Event Summary and Closing remarks

Charlotte Oudin, Country General Manager, Barilla México

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3:50pm - 3:55pm – My Digital Shelf Thank you and Closing remarks

Sarah Kingham, Director, My Digital Shelf
 

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3:55pm - 4:55pm – Networking Drinks Reception